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Culture Track is a cultural innovation engine, dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action. We believe that studying and tracking the shifting patterns of audience behavior is critical to shaping the future of culture.

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Cultural organizations are facing a paradigm shift.

For today’s audiences, the definition of culture has democratized, nearly to the point of extinction. It’s no longer about high versus low or culture versus entertainment; it’s about relevance or irrelevance. Activities that have traditionally been considered culture and those that haven’t are now on a level playing field.

With the traditional notion of “culture” no longer being a distinguishing factor, it is up to cultural organizations to reassert culture’s purpose in an increasingly complex world, by powerfully articulating and delivering on their essential impact.

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