For today’s audiences, the definition of culture has democratized, nearly to the point of extinction. It’s no longer about high versus low or culture versus entertainment; it’s about relevance or irrelevance. Activities that have traditionally been considered culture and those that haven’t are now on a level playing field.

With the traditional notion of “culture” no longer being a distinguishing factor, it is up to cultural organizations to reassert culture’s purpose in an increasingly complex world, by powerfully articulating and delivering on their essential impact.